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Indradhanush (magazine)
Indradhanush, is an Indian magazine, set up by Anshumala Gupta, a Delhi-based mechanical engineer from Indian Institute of Technology, Kanpur, is an interactive magazine for children between the age of 9 and 16. The magazine was started in 2004. It touched a circulation of 10,000 copies. Priced at Rs 10, it is one of the most popular magazines among children in Himachal Pradesh, Uttar Pradesh and Uttarakhand.
The magazine is supported by Association for India's Development, a non-governmental organisation promoting sustainable, equitable and just development in India. The organisation supports grassroots organizations in India and initiates efforts in various interconnected spheres such as education, livelihoods, natural resources including land, water and energy, agriculture, health, women's empowerment and social justice.
==About the magazine==
Indradhanush means ''rainbow'' in Hindi and contains stories, poems, articles on science and do-it-yourself experiments, aimed at children between six and twelve. Some of the articles are from popular children’s writers from India, while others are adapted and translated from work in other languages. Anshumala, with the help of a network of volunteers, distributes copies of the magazines to schools that pass them down to their students. The magazine costs Rupees 10 (about 25 US cents) per issue or Rupees 100 (less than 3 US dollars) for an annual subscription.
The aim of the magazine is to build a unique space in children's lives, so that children's love for it makes it run, children become first its customers, and then slowly evolve into writers, contributors, critics and editors too. The first and foremost objective of the magazine would be to generate an interest in reading in children who have never seen anything good, other than their school books. The magazine must throw challenges to the child's intellect and inquisitiveness. Make the child think and question the natural as well as the social world around him/her. The magazine is not a pure science publication, but one which touches all aspects of life, with the subliminal messages of a scientific and humanitarian spirit.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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